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Title details for Ultimate Guide to Google AdWords by Perry Marshall - Available

Ultimate Guide to Google AdWords

by Perry Marshall
Mike Rhodes
ebook
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Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can't afford to ignore.
Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.
You'll learn how to:
Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
Implement flexible bid strategies that keep you on budget
Triple traffic with Google's Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by most Google advertisers
Chisel your way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn't working with Google's AdWords

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Series: Ultimate Guide Publisher: Entrepreneur Press

OverDrive Read

  • ISBN: 9781613082805
  • Release date: October 1, 2014

EPUB ebook

  • ISBN: 9781613082805
  • File size: 8861 KB
  • Release date: October 1, 2014

Formats

OverDrive Read
EPUB ebook

subjects

Business Computer Technology Nonfiction

Languages

English

Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can't afford to ignore.
Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.
You'll learn how to:
Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
Implement flexible bid strategies that keep you on budget
Triple traffic with Google's Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by most Google advertisers
Chisel your way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn't working with Google's AdWords

Expand title description text
Business Computer Technology Nonfiction